Chelsea Announces Major Jersey Change ahead of Liverpool game after $1BN investment.

Chelsea Football Club has announced a significant change to its jersey sponsorship ahead of the upcoming Conference League semi-final against Djurgården on Thursday, April 30, 2025. The club has secured a deal with Dubai-based property developer DAMAC Properties, marking the end of a period without a primary shirt sponsor. This partnership includes branding on both the men’s and women’s team kits for the remainder of the season. Additionally, DAMAC has become Chelsea’s official property development partner and plans to create a football-themed real estate project in Dubai featuring over 1,400 residences with Chelsea-branded wellness amenities . (Chelsea announce Dubai-based DAMAC Properties as shirt sponsor)

This announcement coincides with Chelsea’s upcoming Premier League match against Liverpool, scheduled for Sunday, May 4, 2025, at 8:30 AM PDT. The new sponsorship deal underscores Chelsea’s efforts to secure long-term commercial partnerships following previous challenges in this area.